Polyethylene Glycols are petroleum based ingredients used in creams as a moisturisers. PEGs make it easier for other undesirable ingredients in your skincare products to penetrate deep into your skin. They are often contaminated with toxic impurities which are carcinogenic.


J. Stickney, H. Carlson-Lynch, 2014, Dioxane, 1,4-Reference Module in Biomedical Sciences, from Encyclopaedia of Toxicology (Third Edition), Pages 186-189


Also known as ethanolamines. These compounds break down over time and recombine to form nitrosamines, which can be carcinogenic and toxic.


Dodson, R. E., Nishioka, M., Standley, L. J., Perovich, L. J., Brody, J. G., & Rudel, R. A. (2012). Endocrine disruptors and asthma-associated chemicals in consumer products. Environmental health perspectives, 120(7), 935


Also known as sulphates. Their ability to remove stratum corneum lipids (skin surface oils) means they can penetrate deeper into the skin layers, and cause immune reactions. They are also known to cause skin reactions such as irritant contact dermatitis or inflammation.


L. Rhein, 2007, C.3 – Surfactant Action on Skin and Hair: Cleansing and Skin Reactivity Mechanisms.

Emmanuelle Lémery, Stéphanie Briançon, Yves Chevalier, Claire Bordes, Thierry Oddos, Annie Gohier, Marie-Alexandrine Bolzinger, March 2015, Skin toxicity of surfactants: Structure/toxicity relationships, 469:166-179


There have been concerns over phthalates exposure to the body due to their detection in blood, amniotic fluid and human breast milk across many countries.


Diane Koniecki, Rong Wang, Richard P. Moody, Jiping Zhu, 2011, Phthalates in cosmetic and personal care products: Concentrations and 
possible dermal exposure, Environmental Research, 111(3) 329-336


Paraben compounds; methylparaben, propylparaben, and butylparaben have been found to affect oestrogen levels, potentially impacting female reproductive health.


Yanpeng Gao, Yuemeng Ji, Guiying Li, Taicheng An, 2016, Theoretical investigation on the kinetics and mechanisms of hydroxyl radical-induced 
transformation of parabens and its consequences for toxicity: Influence of alkyl-chain length, Water Research, (91) 77-85


These are not required to be declared in the ingredients list and are listed as ‘parfum’, therefore it is impossible to know exactly what substances have been used. There are some reported side-effects related to skin sensitivity, rashes, dermatitis, coughing, asthma attacks, migraine, etc .


De Groot AC, Frosch PJ, 1997, Adverse reactions to fragrances. A clinical review, Contact Dermatitis., 36(2):57-86; David R Bickers, Peter Calow, Helmut A Greim, Jon M Hanifin, Adrianne E Rogers, Jean-Hilaire Saurat, I Glenn Sipes, Robert L Smith, Hachiro Tagami, 2003, The 
safety assessment of fragrance materials,Regulatory Toxicology and Pharmacology 37 (2):218–273


Formaldehyde carriers are used as preservatives in water-based cosmetics and can remain on the skin for hours. Formaldehyde in cosmetics is widely understood to cause allergic skin reactions and rashes in some people. They also appear as DMDM Hydantoin, Diazolidinyl Urea, Methenamine, and Quaternium-15.


Flyvholm MA, Menne T, 1992, Allergic contact dermatitis from formaldehyde. A case study focusing on sources of formaldehyde exposure. Contact Dermatitis, 

Boyvat A, Akyol A, Gurgey E, 2005, Contact sensitivity to preservatives in Turkey. Contact Dermatitis, 52(6):333-337


Some colorants are derived from coal tar (a by-product of petroleum) and can cause allergic reactions. Some of these are restricted due to their carcinogenic nature. A study conducted in 2009 found women who used permanent hair dye once a month for more than a year double their risk of bladder cancer.


X Jiang, J E Castelao, S Groshen, V K Cortessis, D Shibata, D V Conti, J-M Yuan, M C Pike, and M Gago-Dominguez, 2001, Urinary tract infections and reduced 
risk of bladder cancer in Los Angeles


Also known as Hydroquinone. Skin bleaching and whitening agent. Related to cancer and organ-system toxicity. Studies show that Hydroquinone decreases the production of melanin and degrades it. This causes our skin to become vulnerable to UVA and UVB rays, increasing the risk of skin cancer.


Jimbow, K., Obata, H., Pathak, M. A. and Fitzpatrick, T. B., 1974, Mechanisms of depigmentation by hydroquinone. Journal of Investigative Dermatology 62: 436–449

Findlay, G. H., Morrison, J. G. L., & Simson, I. W, 1975, Exogenous ochronosis and pigmented colloid milium from hydroquinone bleaching creams, British Journal of Dermatology, 93(6):613-622


testing on animals. Our products are cruelty-free and are not tested on animals.

Not Tested on Animals

We love animals, especially dogs and will not condone testing on animals.


Triclosan is a wide spectrum antimicrobial agent. It is believed that Triclosan can penetrate through skin and it is a suspected endocrine disruptor, that is, that it affects hormone function.


Zorrilla L, Gibson EK, Jeffay SC, Crofton KM, Setzer Wr, Cooper RL, and Stoker TE, 2008, “The effects of Triclosan on Puberty and Thyroid Hormones in Male Wistar Rats,” Toxicological Sciences, 107(1) 56-64

Adolfsson-Erici M, Pettersson M, Parkkonen J, and Sturve J, 2002, “Triclosan, a commonly used bactericide found in human milk and in the aquatic environment in Sweden.” Chemosphere, 46(9-10):1485-9


They are tiny plastic microplastic particles that are used in a wide variety of cosmetics like deodorants, shower gel, hair spray, eye shadow, sunscreen, shaving cream and scrubs. They are not biodegradable and end up in the ocean, where they may absorb toxic chemicals as if they are little magnets. These micro particles become contaminated and get eaten by fish and other sea animals.